How To Customize Shopify Product Page - Platform Blueprints

How To Customize Shopify Product Page

Back to blog

How To Customize Your Shopify Product Pages in 2023

Set Your Product Pages Up For Success With These Tips

Are you ready to take your Shopify store to the next level? Customizing your product pages can be the game-changing strategy you’ve been searching for. In this comprehensive guide, we’ll explore the benefits of customizing your product pages, the essential elements of a high-converting product page, and various customization options available within Shopify Admin and page builder apps. Get ready to transform your online store and boost your sales by learning how to customize product pages on Shopify!

Key Takeaways

  • Customized Shopify product pages in 2023 are necessary to help to boost conversions, improve user experience and create a strong brand identity.
  • Essential elements of a high-converting Shopify page include compelling visuals, persuasive descriptions, clear CTA buttons, and social proof & customer reviews.
  • Focus on mobile optimization with responsive design and A/B testing for an efficient shopping experience that leads to increased satisfaction & revenue.

Why Customize Your Shopify Product Page?

Shopify syncs to major carriers to provide an up to date shipping rate calculator.

Customizing your Shopify product page is an investment that can yield significant returns. The advantages are threefold: increased conversions, improved user experience, and the establishment of a strong brand identity.In today’s highly competitive online marketplace, standing out is more important than ever. By tailoring your product pages to showcase your products in the best possible light, you can create a memorable shopping experience that entices potential customers to make a purchase and return for more.

Boost Conversions

Boosting conversions is the primary goal of customizing your Shopify product page. A well-designed product page can make the difference between a customer clicking the “Add to Cart” button and leaving your store without making a purchase. Crafting a compelling product page isn’t just about aesthetics; it’s about providing clear, persuasive information that guides the customer through their decision-making process. Care/of, a personalized daily vitamin pack company, is a prime example of a Shopify store that has successfully optimized its product pages for conversions.

To create an effective customized Shopify product page, focus on mobile optimization, utilize A/B testing, and maintain a simple, clean design. With more and more online shoppers using smartphones and tablets to make purchases, ensuring your product pages are mobile-friendly is crucial. A/B testing can help you pinpoint the most effective design elements and strategies for your product pages. Finally, a clean and straightforward design can make it easier for customers to find the information they need and ultimately make a purchase.

Improve User Experience (UX)

Customizing your product page can significantly enhance the user experience, making it easier for customers to navigate and find the information they need. By organizing your product details in an easy-to-read format, you can ensure that your customers can quickly locate the information they’re searching for. This can include incorporating a comprehensive photo gallery, a FAQ section, recently viewed products, and organizing product information into hideable sections, as seen in many successful online stores.

Providing an enjoyable shopping experience can lead to increased customer satisfaction, repeat business, and positive word-of-mouth referrals. To achieve this, it’s important to customize product pages effectively.

To create a user-friendly product page, consider the following strategies: prioritize mobile optimization, take advantage of A/B testing, and keep the design simple and uncluttered. As more customers shop on their mobile devices, ensuring that your product pages are optimized for smaller screens is crucial.

A/B testing can help you identify the most effective design elements for improving the user experience. Lastly, a clean and simple design can make it easier for customers to find the information they need and make a purchase.

Strengthen Brand Identity

A customized product page can help establish a strong brand identity, setting your store apart from the competition. By tailoring your product pages to showcase your unique brand personality and values, you can create a memorable shopping experience that resonates with your target audience. Brands like Thread, a fashion brand, and Mason Jars, a company promoting sustainable living through non-single-use products, showcase strong brand identities through their customized Shopify product pages.

To create an effective customized Shopify product page that strengthens your brand identity, focus on high-quality product images, persuasive product descriptions, and clear call-to-action (CTA) buttons. High-quality product images can showcase your products in their best light, while persuasive product descriptions can effectively communicate the features and benefits of your products. Clear CTA buttons can guide customers towards making a purchase, ultimately reinforcing your brand identity and increasing conversions.

Essential Elements of a High-Converting Shopify Product Page

For a lot of business owners, fulfillment is often low tech and done themselves.

Before diving into customization options, it’s essential to understand the key elements of a high-converting Shopify product page. These elements include compelling product images and videos, detailed and persuasive product descriptions, clear call-to-action (CTA) buttons, social proof, and customer reviews, and transparent shipping and return policies.

By incorporating these essential elements into your product pages, you can create a shopping experience that encourages customers to make a purchase and return to your store in the future.

Compelling Product Images and Videos

High-quality product images and videos can capture customer attention and showcase your product’s features and benefits. In the world of online shopping, visuals play a crucial role in convincing customers to make a purchase. Compelling visuals can help your products stand out from the competition and encourage customers to explore your store further. For example, an iPhone’s custom product page features dynamic and engaging product photography that immediately captures the attention of website visitors.

To create effective product images and videos, consider investing in professional photography or video production, or learning the basics of product photography yourself. Utilize different angles, close-ups, and lifestyle shots to provide a comprehensive visual representation of your product. Additionally, consider incorporating video content to demonstrate your product in action and provide a more immersive experience for your customers.

Detailed and Persuasive Product Descriptions

Detailed and persuasive product descriptions can provide essential information and convince customers to make a purchase. A well-written product description should highlight the key features and benefits of your product, address potential customer concerns, and showcase your unique brand voice. For example, Jack Wolfskin, a popular outdoor clothing and equipment brand, effectively utilizes persuasive product descriptions to convey the features and benefits of their products.

When writing product descriptions, focus on your target audience and consider their needs, preferences, and pain points. Use clear and concise language to make it easy for customers to understand the information and make an informed decision. Incorporate storytelling and emotion to create a connection between your product and your customer, making it more likely they’ll make a purchase.

Clear Call-To-Action (CTA) Buttons

Clear call-to-action (CTA) buttons guide customers towards making a purchase and improve conversion rates. By providing a clear and compelling CTA, you can encourage customers to take the next step and add your product to their cart. Bellroy, a popular wallet and accessories brand, features a distinctive and efficient add-to-cart CTA on their Shopify product page, making it easy for customers to proceed with their purchase.

To create effective CTA buttons, consider using contrasting colors to make the button stand out on the page. Use clear and concise language to communicate the desired action, such as “Add to Cart” or “Buy Now.” Additionally, ensure that your CTA button is prominently placed on the page, making it easy for customers to find and click.

Social Proof and Customer Reviews

Social proof, such as customer reviews and testimonials, can build trust and credibility for your brand. By showcasing the positive experiences of your existing customers, you can alleviate potential concerns and encourage new customers to make a purchase. For example, Target, a popular retail store, displays a review mix, a gallery of review images, and a panel that reflects average star ratings on their product pages.

To incorporate social proof and customer reviews into your product pages, consider using a review app or widget that integrates with your Shopify store. Encourage your customers to leave reviews by offering incentives, such as discounts or loyalty points. Additionally, consider featuring customer testimonials or case studies on your product pages to provide more in-depth social proof.

Shipping and Return Policies

Transparent shipping and return policies can alleviate customer concerns and encourage purchases. By providing clear and easy-to-understand information about shipping costs, estimated delivery times, and return procedures, you can address potential customer apprehensions and make them more likely to make a purchase.

For example, the fashion brand Missguided offers clear shipping information on its Shopify product page, making it easy for customers to understand the costs and procedures involved.

Customizing Shopify Product Pages within Shopify Admin

Using Shopify's carrier rates you can provide up to date accurate shipping estimates from each carrier.

While customizing your product pages can seem daunting, there are several options available within the Shopify Admin to make the process more manageable. These options include adjusting the default theme settings for a more basic customization approach or diving into the theme code for a more advanced and personalized approach.

Both options have their advantages and drawbacks, depending on your level of coding expertise and desired level of customization.

Using Default Theme Settings

Using default theme settings offers a straightforward way to customize your Shopify product pages without the need for coding knowledge. Although the customization options may be more limited than editing the theme code, default settings allow you to alter basic elements of your store, such as colors, fonts, and layouts. This approach can be a suitable option for store owners with limited coding proficiency or those looking for a quick and easy way to make minor adjustments to their product pages.

When using default theme settings, keep in mind that the available options will vary depending on the theme you have installed. Be sure to explore the customization options within your chosen theme to determine the best approach for your store. Remember that while default settings may provide a quick customization solution, more advanced options may be needed for a truly unique and personalized product page experience.

Editing Theme Code

Editing theme code allows for more advanced customization of your Shopify product pages, giving you the ability to create a truly unique shopping experience for your customers. However, this approach does require coding skills and a deeper understanding of Shopify’s theme structure. If you’re comfortable with coding languages such as Liquid, HTML, CSS, and JavaScript, editing your theme code can open up a world of possibilities for your product pages.

Before diving into theme code editing, be sure to back up your current theme to avoid any accidental changes that could affect your store’s functionality. When editing your theme code, focus on making targeted changes to specific elements of your product pages, such as the product description, image gallery, or CTA buttons. Keep in mind that any changes made to the theme code will affect all product pages using the same template, so be cautious when making adjustments.

Utilizing Shopify Page Builder Apps for Customization

For those shipping internationally shipping zones is incredibly useful to have rates apply accurately based on their customer's location.

In addition to customization options within Shopify Admin, the Shopify App Store offers a variety of page builder apps that provide an easy way to create custom Shopify product pages. These apps feature drag-and-drop editors and custom code options, allowing you to design unique and engaging product pages without the need for extensive coding knowledge.

By utilizing page builder apps, you can streamline the customization process and create a shopping experience that stands out from the competition.

Benefits of Using Page Builder Apps

Page builder apps simplify the customization process and require little to no coding knowledge, making them an attractive option for store owners with limited technical skills. With a user-friendly drag-and-drop interface, you can easily add, edit, and rearrange elements on your product pages to create a unique and engaging shopping experience. In addition, many page builder apps offer a variety of pre-built templates and design elements, allowing you to customize your product pages with ease.

Using page builder apps can also save you time and effort compared to editing theme code directly. Many apps offer features such as responsive design, which ensures that your product pages look great on any device, and built-in SEO optimization, which can help improve your store’s search engine rankings. By leveraging the power of page builder apps, you can focus on creating a compelling shopping experience for your customers, rather than getting bogged down in code.

Popular Shopify Page Builder Apps

Popular Shopify page builder apps include PageFly, Shogun, and GemPages, each offering unique features and benefits to help you create engaging product pages.

Known for its intuitive drag-and-drop interface and a wide range of customization options, making it a popular choice for store owners looking to create visually appealing product pages. 

PageFly

Learn More

Offers a powerful visual editor and a library of pre-built templates, allowing you to create stunning product pages with ease. Marketing tools include highly customizable forms and SEO controls.

Shōgun

Learn More

Build as you envision with a Drag & Drop Editor - revamped and upgraded since version 7.0. Boasts advanced design features and custom code options.

GemPages

Learn More

When choosing a page builder app, consider your specific needs and the level of customization you desire. Each app offers different features and pricing plans, so it’s essential to research and compare your options before making a decision. By selecting the right page builder app for your store, you can create a unique and engaging shopping experience that sets your store apart from the competition.

Tips for Creating an Effective Customized Shopify Product Page

As you embark on your journey to create an effective customized Shopify product page, keep in mind the importance of focusing on mobile optimization, using A/B testing, and maintaining a clean design. These strategies can help ensure that your product pages provide a seamless and enjoyable shopping experience for your customers, ultimately driving conversions and boosting sales.

Mobile optimization is key to creating a successful product page. Make sure that your page is optimized for mobile devices, as this will ensure that customers can easily access and navigate your page. Additionally, A/B testing can help you determine which elements of your page are most effective in driving conversions.

Focus on Mobile Optimization

Mobile optimization is key to creating a successful product page. Make sure that your page is optimized for mobile devices, as this will ensure that customers can easily access and navigate your page.

Mobile optimization ensures a seamless shopping experience for customers using smartphones and tablets. As more and more online shoppers use mobile devices to make purchases, it’s crucial to make sure your product pages are optimized for these smaller screens. This can include using responsive design techniques, adapting your visuals for mobile screens, and prioritizing the most important information to display on mobile devices.

By focusing on mobile optimization, you can create an enjoyable and efficient shopping experience for your customers in your online store, no matter what device they’re using. This can lead to increased customer satisfaction, repeat business, and positive word-of-mouth referrals, ultimately boosting your store’s sales and revenue.

Use A/B Testing

A/B Testing: Also known as split testing, refers to an experimentation process wherein two or more versions of a variable (web page, page element, campaign, etc.) are shown to different segments of website visitors at the same time to determine which version performs the best with the targeted segment.

A/B testing can help you identify the most effective design elements and strategies for your product page. By creating two versions of a page and testing them with a sample of users, you can determine which version achieves better results. This can include testing different product page layouts, product descriptions, images, and calls-to-action.

By utilizing A/B testing, you can make data-driven decisions about the best design elements and strategies for your product pages. This can help ensure that your product pages are optimized for maximum conversions, ultimately driving more sales and revenue for your store.

Keep It Simple and Clean

By focusing on simplicity and clarity, you can create a product page that is visually appealing and user-friendly, ultimately driving more conversions and sales for your store.

Keeping your product page design clean and simple can improve user experience and make it easier for customers to find the information they need. A cluttered or overly complicated design can be overwhelming and confusing for customers, making it less likely that they’ll make a purchase. By maintaining a clean and straightforward design, you can ensure that your product pages are easy to navigate and provide a seamless shopping experience.

To create a clean and simple product page layout, consider using a product page template with a limited color palette, avoiding the use of too many fonts, and incorporating white space to create a sense of organization. Additionally, use clear and concise language to ensure that your product descriptions and other page content are easy to understand.

By focusing on simplicity and clarity, you can create a product page that is visually appealing and user-friendly, ultimately driving more conversions and sales for your store.

Summary

In conclusion, customizing your Shopify product pages can significantly enhance your store’s performance and customer experience. By focusing on the essential elements of a high-converting product page, such as compelling visuals, persuasive descriptions, clear CTAs, social proof, and transparent shipping and return policies, you can create a shopping experience that sets your store apart from the competition. Whether you choose to customize your product pages within Shopify Admin, use a page builder app, or a combination of both, the key to success lies in creating a unique and engaging experience that drives conversions and boosts sales. Get started on your customization journey today and unlock the full potential of your Shopify store!

Frequently Asked Questions

Related Articles

Setting Up Shopify Subscriptions - Platform Blueprints

Setting Up Shopify Subscriptions

Diversify your product offering by setting up Shopify Subscriptions. Dive into the world of recurring revenue and subscription-based business models and see how this product type can transform your Shopify store. Improve customer retention and drive growth with recurring revenue.

The Ultimate Guide to Shopify Login - Platform Blueprints

The Ultimate Guide to Shopify Login

Learn the simple steps to log into your Shopify account hassle-free. Our guide provides easy-to-follow instructions for seamless access to your Shopify dashboard. Access Shopify easily with clear guidance for all of the different account types Shopify offers.

How To Customize Shopify Product Page - Platform Blueprints

How To Customize Shopify Product Page

Customizing your product pages can be the game-changing strategy you’ve been searching for. In this comprehensive guide, we’ll explore the benefits of customizing your product pages, the essential elements of a high-converting product page, and various customization options available within Shopify Admin and page builder apps.