How to Optimize Shopify Alt Tags for SEO Success

Make your website more accessible and rank higher on search engines.

Are you struggling to boost your Shopify store’s search engine rankings? It’s time to optimize your store’s Shopify Alt Tags! In this blog post, we’ll dive deep into the world of Shopify Alt Tags, their importance for SEO, and how to optimize them for maximum SEO success. Get ready to unlock the true potential of your Shopify store by following our best practices and avoiding common Shopify Alt Tag pitfalls.

Bottom Line

  • Optimizing Alt Tags on Shopify can improve SEO performance, accessibility, and organic traffic.
  • Use original, high-quality images with responsive designs and utilize top apps and tools to ensure the optimal performance of your Shopify store.
  • Avoid common mistakes such as keyword stuffing or missing or generic alt tags for improved user experience and SEO success.

Understanding Shopify Alt Tags

Alt Tags 1.png__Alt tags are designed to help those with challenges viewing your website to have a great experience

Alt Tags significantly contribute to enhancing your online store’s search engine visibility and accessibility, particularly on product pages. They are essentially text snippets providing vital information about an image’s content and purpose, helping search engines like Google index your images more effectively.

Well-optimized Alt Tags have the potential to enhance your Shopify store’s SEO and increase organic traffic to your web pages.

Definition of Alt Tags

Also referred to as Alt Text or Alt Attributes, Alt Tags are HTML attributes that give a textual description of an image’s content and context. They play a vital role in making your online store accessible to visually impaired users who rely on screen readers to navigate websites, as well as in helping search engines understand the content of your images for SEO purposes. To improve accessibility and SEO, it’s important to add alt text to your images.

Being a significant part of website optimization, Alt Tags can facilitate the improvement of your website.

Importance for SEO

Improved SEO performance results from optimizing Alt Tags as they aid search engines in understanding the content and context of images on your Shopify store. This leads to improved search engine visibility, higher rankings, and ultimately, increased organic traffic to your store.

Without Alt Tags, search engines may struggle to understand the relevance of your images, making it harder for your store to rank well in image search results.

Benefits of Optimizing Alt Tags on Shopify

Alt Tags 2.png__Improve accessibility, create search optimization, and increase SEO performance

Optimizing Alt Tags on your Shopify store offers numerous advantages, including improved accessibility for visually impaired users, enhanced search engine visibility, and increased organic traffic to your site.

Investing time and effort in optimizing your Alt Tags can lead to significant improvements in:

  • User experience
  • Click-through rates
  • Image search optimization
  • Store’s overall SEO performance

Improved Accessibility

One of the primary benefits of optimizing Alt Tags is the enhanced accessibility it provides to visually impaired users. When you add descriptive Alt Tags to your images, screen readers can communicate the content of the images to visually impaired individuals, facilitating their navigation and understanding of your Shopify store.

This not only improves the user experience for all users but also contributes to better SEO performance.

Enhanced Search Engine Visibility

Enhanced search engine visibility results from optimizing Alt Tags, as they provide search engines with the needed context to comprehend your images’ content. As a result, your Shopify store’s images are more likely to appear in relevant image search results, leading to higher website rankings and potentially driving more organic traffic to your store.

Increased Organic Traffic

Optimized Alt Tags can lead to a significant increase in organic traffic to your site by enhancing your Shopify store’s image search rankings and website visibility. As your store becomes more accessible and visible to both users and search engines, the likelihood of attracting more potential customers to your store also increases.

How to Add and Edit Alt Tags on Shopify

Alt Tags 3.jpg__Add and Edit alt tags in the content section of your website in Shopify

Having grasped the importance of Alt Tags, we can now delve into the process of adding and editing them on different types of images in your Shopify store. Whether it’s product images, theme images, or collection images, ensuring that each image has optimized Alt Tags will contribute to better SEO results and an improved user experience.

Product Images

To add or edit Alt Tags for product images on Shopify, follow these steps:

  • From the Products screen, select a product.
  • On the product details screen, click on the product image to open the Preview screen.
  • Click the ⋮ button and select ‘Edit alt text’.
  • Enter the desired alt text for the image.

Product Images

To add or edit Alt Tags for theme images on Shopify, follow these steps:

  • Utilize the theme editor sidebar to access the image settings.
  • Ensure that each image has a descriptive Alt Tag.
  • This will help search engines understand the content of your theme images, improving your store’s overall search engine visibility and SEO performance.

Product Images

When it comes to collection images, it’s important to include descriptive Alt Tags to offer search engines the needed context to comprehend the images’ content. This will enhance your Shopify store’s image search rankings and website visibility, ultimately attracting more organic traffic to your site.

Best Practices for Writing Effective Alt Tags

Alt Tags 4.jpg__In Alt Tags be concise and use relevant keywords for SEO

Following best practices when writing Alt Tags is crucial to maximize their SEO benefits. By adhering to these guidelines, your Alt Tags will be more effective in conveying the necessary context to search engines and users alike, leading to better overall SEO performance for your Shopify store.

Be Descriptive

Ensure that your Alt Tags accurately depict the image’s content when writing them. This will help search engines and users understand the image’s purpose and improve your store’s SEO performance.

For example, instead of simply writing “shirt,” a more descriptive Alt Tag could be “blue striped button-up shirt”.

Use Relevant Keywords

To enhance search engine rankings, include relevant keywords in your Alt Tags. However, avoid overusing keywords, as this may lead to keyword stuffing and negatively impact your store’s SEO.

Focus on using keywords that accurately describe the image and are relevant to your store’s products or content.

Keep It Concise

For improved readability and SEO, keep your alternative text in alt tags concise, ideally within 10-12 words.

This ensures that screen readers can easily relay the image’s content to visually impaired users, and search engines can quickly understand the context of the image.

Tools and Apps for Alt Tag Optimization

Alt Tags 5.jpg__Alt Text apps can make the process of managing this aspect of your website easier

To further enhance your Alt Tag optimization process, consider using tools and apps specifically designed to assist with this task. From Shopify app recommendations to image optimization tools, these resources can help you achieve better SEO results and increase the accessibility of your online store.

Shopify App Recommendations

Recommended Shopify apps for Alt Tag optimization include, Tiny SEO, SEOAnt, StoreSEO, and more. These apps can help automate the process of generating and optimizing Alt Tags for your Shopify store, ensuring that your store’s images are always SEO-friendly and accessible to all users.

Alt Tags are important for SEO and accessibility, as they provide search engines with information about the

Image Optimization Tools

Beyond Shopify apps, you might want to use image optimization tools such as TinyPNG to resize and compress your images without sacrificing quality. By optimizing the size of your images, you can improve your store’s overall SEO performance and reduce page load times, leading to a better user experience and higher search engine rankings. Don’t forget to check your preview page to ensure the images are displayed correctly.

Common Alt Tag Mistakes to Avoid

Avoiding common mistakes that can impede your store’s SEO performance is crucial to achieving the best possible results with your Alt Tags. By steering clear of these pitfalls, you’ll be well on your way to optimizing your Shopify store’s images and maximizing your SEO success.

Overusing Keywords

Avoid generic or missing image alt tags, they don't offer anything to your visitors and don't help you with SEO. Instead, ensure that each image on your Shopify store has a descriptive alt tag that accurately represents its content and context.

This will help search engines understand your images better and improve your store’s overall SEO performance.

Ignoring Decorative Images

When adding Alt Tags, decorative images should not be overlooked. Make use of null Alt Tags (alt=””) to signify to search engines that the image is purely decorative.

This ensures that these preview media images do not negatively impact your store’s SEO performance and accessibility on the preview media page.


In conclusion, optimizing Alt Tags is an essential aspect of improving your Shopify store’s SEO performance and accessibility. By following best practices, avoiding common mistakes, and utilizing helpful tools and apps, you can significantly enhance your store’s search engine visibility, attract more organic traffic, and ultimately, increase sales. Start optimizing your Alt Tags today and unlock your Shopify store’s true potential!

Frequently Asked Questions

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