What’s Inside
A complete guided system to help you develop every core component of your business plan, including:
Your Business & Your Why — Clarify what you’re building and why it matters.
Customer Segments — Identify who you serve and define your primary customer.
Customer Needs & Problems — Understand what your customer truly struggles with.
Mission & Purpose — Articulate the guiding principles behind your business.
Success Criteria — Define what meaningful progress looks like in the first year and beyond.
Value Proposition — Explain why customers should choose you over alternatives.
Market & Industry Overview — Outline the environment your business operates within.
Competitor Snapshot — Identify competitors and summarize your position in the market.
Business Model & Revenue Streams — Describe how your business generates income.
Operations & Capability Fit — Outline the systems, tools, and resources required to run your business.
Marketing & Sales Foundations — Establish how you’ll reach, attract, and convert your customers.
Risks, Assumptions & Milestones — Document uncertainties, dependencies, and near-term priorities.
Every worksheet is formatted for clarity, speed, and structured thinking.
No fluff. No filler. Just the work that makes a business plan real.

